India’s #1 Affordable CRM

India’s Most Affordable CRM — Built for Growing Businesses

Stop losing leads. Start closing deals. Appetenza CRM gives you a complete sales pipeline, lead tracking, invoicing, and team management — starting at  ₹0.

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500+ Businesses Trust Us
India’s #1 Affordable CRM
ISO 27001 Security
99.9% Uptime SLA
crm.appetenza.com/dashboard
248
₹12.4L
89%
0
Businesses Onboarded
0
Revenue Tracked
0
Leads Managed
0
Average Rating

“Before Appetenza CRM, we were tracking leads on WhatsApp and spreadsheets. We lost 40% of our enquiries. Now every walk-in, every call, every online order is captured automatically. Our repeat customer rate went up 3x in 4 months.”

RS
Rajesh Sharma Director, Sharma Enterprises, Gurgaon

“We switched from Other CRM and saved ₹45,000 per month. The GST invoicing alone saves our accountant 5 hours every week. The pipeline view lets me see exactly where every deal stands. Best tool we’ve adopted this year.”

PK
Priya Kapoor CEO, NexGen Solutions, Noida

“Managing 12 agents across the city was a nightmare. Now I see who’s following up, who’s closing, and where leads are falling through. The role-based access means my juniors only see their own deals. Finally, proper accountability.”

AM
Arjun Malhotra Managing Partner, Malhotra Realty, Delhi
Features

Everything You Need to Run Your Business

From lead capture to GST invoicing — one platform, zero switching costs.

Lead & CRM
Smart Lead Capture

Forms, WhatsApp, widgets on your website — every lead captured automatically.

9-Stage Sales Pipeline

Kanban board + list view. Drag-and-drop leads through your custom sales stages.

Lead Scoring & Temperature

Hot, Warm, Cold auto-detection. Focus on leads that are ready to buy.

Company & Contact 360° View

Full history, notes, deals, invoices — everything about a customer in one place.

Task & Follow-up Reminders

Never miss a follow-up. Set tasks, get reminders, close more deals.

UTM & Source Attribution

Know exactly which ad, campaign, or page brought each lead.

Sales & Billing
Quotation → SO → Invoice

One-click conversion from quotation to sales order to invoice. No re-typing.

GST-Compliant Tax Invoices

IGST or CGST+SGST auto-switching based on customer state. Full compliance.

Payment Recording & Tracking

Record payments against invoices. Track outstanding amounts in real time.

Professional PDF Downloads

Download invoices and quotations as branded PDFs with your letterhead.

Contract & AMC Management

Track contracts, renewals, and annual maintenance agreements.

Revenue Dashboard

See your revenue trends, pipeline value, and forecasts at a glance.

Team & Productivity
Role-Based Access

Admin, Senior, Junior roles. Control who sees what, who edits what.

Team Data Scoping

Juniors see only their leads. Seniors see their team. Admins see everything.

Email Inbox Integration

Sync your email inbox via IMAP. Link conversations to leads and companies.

WhatsApp Messaging

Send and receive WhatsApp messages directly from the CRM dashboard.

Custom Analytics Dashboard

Real-time analytics on leads, conversions, revenue, and team performance.

Support Ticket System

SLA-tracked support tickets with threaded replies and file attachments.

AI & Automation
AI Lead Classification

Powered by local AI — your data stays private. No third-party access.

Automated Email Outreach

4-stage email sequences with AI-generated personalised content.

Smart Reply Analysis

AI reads replies, classifies intent, and escalates hot leads to your team.

WhatsApp Template Automation

Industry-specific WhatsApp templates sent automatically at the right time.

Recurring Invoice Generation

Set it and forget it. Invoices generated and sent on your schedule.

Website Widget Embeds

Embed lead forms, contact widgets, and tracking scripts on your website.

How It Works

Up and Running in 3 Simple Steps

No complex onboarding. No consultants needed. Just sign up and go.

1
Capture

Leads flow in from your website forms, WhatsApp, manual entry, or our scraper. Every lead is scored and assigned automatically.

2
Manage

Move leads through your pipeline. Set follow-up tasks. Send quotes and invoices. All in one place.

3
Close

Convert leads to customers. Track revenue. Generate GST invoices. Your team stays aligned.

Pricing

Simple, Transparent Pricing — No Hidden Charges

Start free. Scale as you grow. Cancel anytime.

Monthly
Yearly Save 2 months
Free
₹ 0 / forever

For solopreneurs getting started

  • 1 User
  • 500 MB Storage
  • 100 Leads/month
  • Basic Analytics
  • Community Support
  • Quotations
  • Invoices
  • AI Features
Get Started
Startup
₹ 99 / month / year
₹1,188

For freelancers and small teams

  • 1 User
  • 1 GB Storage
  • 1,000 Leads/month
  • Basic Analytics
  • Email Support (24hr SLA)
  • Quotations & Invoices
  • Email Integration
  • AI Features
Get Started
Most Popular
Standard
₹ 499 / month / year
₹5,988

For growing businesses

  • 10 Users
  • 10 GB Storage
  • Unlimited Leads
  • Advanced Analytics
  • Priority Support (8hr SLA)
  • All Sales Features
  • AI & WhatsApp
  • API Access
Get Started
Enterprise
₹ 4,999 / month / year
₹59,988

For established organisations

  • 50 Users
  • 50 GB Storage
  • Unlimited Leads
  • Advanced Analytics
  • Dedicated Support (4hr SLA)
  • All Features Included
  • Custom Domain
  • Priority Onboarding
Contact Sales
Add-ons
Extra Users: ₹99/user/month • Extra Storage: ₹99/GB/month
Feature Free Startup Standard Enterprise
Leads100/mo1,000/moUnlimitedUnlimited
Quotations
Invoices
AI Features
WhatsApp
Email Integration
AnalyticsBasicBasicAdvancedAdvanced
SupportCommunityEmailPriorityDedicated
Custom Domain
API Access
SLA24hr8hr4hr

No credit card required for Free plan • Secure payments via CCAvenue • Cancel anytime • Data export included

FAQ

Frequently Asked Questions

Yes, 100%. Our Free plan gives you 1 user, 500 MB storage, and up to 100 leads per month — forever. No credit card required, no time limit. We built this plan specifically for solopreneurs and freelancers across India who need a proper CRM but aren’t ready to invest yet. When you grow, you can upgrade anytime.

Absolutely. You can upgrade or downgrade at any point from your account settings. When upgrading, you only pay the prorated difference for the remainder of your billing cycle. Downgrading takes effect at the end of your current billing period. No penalties, no lock-in contracts.

Yes. All your data is stored on Indian servers hosted by Hostinger in their Mumbai/Delhi data centres. Your business data never leaves the country. We take data sovereignty seriously, especially for Indian businesses handling GST records and customer information. Our AI processing also runs locally — your data is never sent to any third-party cloud.

Yes, GST invoicing is a core feature, not an add-on. The system automatically switches between IGST (inter-state) and CGST+SGST (intra-state) based on your customer’s location. You can generate professional PDF invoices with your company letterhead, GSTIN, HSN/SAC codes, and all required fields. Perfect for filing GST returns.

Three main differences: Price — we start at ₹0, making it the most affordable CRM for Indian businesses. India-first — built-in GST invoicing, WhatsApp integration, Indian language support, and data stored on Indian servers. Dedicated support — our team can set up your CRM within 24 hours with personalised onboarding.

Yes! Fill out the contact form below or WhatsApp us, and our team will schedule a personalised demo call within 2 business hours. For paid plans, we offer guided onboarding where we set up your pipeline stages, import your existing contacts, configure your invoice template, and train your team — all included at no extra cost.

Your data is yours. Before cancellation, you can export all your leads, contacts, invoices, and reports as CSV/Excel files. After you cancel, we retain your data securely for 90 days in case you change your mind. After 90 days, all data is permanently and securely deleted from our Indian servers.

Yes. Appetenza CRM provides embeddable widget code that you can paste into any website — WordPress, Wix, custom HTML, anything. The widget captures leads directly into your CRM pipeline. You can customise the form fields, styling, and even add tracking scripts to attribute leads to specific pages or campaigns.

The CRM is fully responsive and works beautifully on mobile browsers — you can manage leads, view your pipeline, and send invoices from your phone right now. A dedicated Android and iOS app is currently in development and expected to launch in Q3 2026, with push notifications for new leads and task reminders.

We accept all major payment methods via CCAvenue: UPI (Google Pay, PhonePe, Paytm), credit/debit cards (Visa, Mastercard, RuPay), net banking, and wallet payments. For Enterprise plans, we also support direct bank transfers (NEFT/RTGS) and can issue proforma invoices for your accounts team.
Blog

CRM Tips for Indian Businesses

Lead Management
How Indian Real Estate Agencies Are Closing 3x More Deals with CRM

Discover how top agencies across India transformed their sales pipeline from spreadsheets to automated follow-ups, resulting in 3x higher conversion rates.

By Appetenza Team • April 8, 2026
Read More
GST & Billing
GST Invoice Automation: Save 5 Hours a Week on Billing

Manual GST invoicing costs Indian SMBs 20+ hours monthly. Learn how automated IGST/CGST+SGST switching and one-click PDF generation can reclaim your time.

By Appetenza Team • March 22, 2026
Read More
Sales Tips
WhatsApp + CRM: The Restaurant Owner’s Secret to 80% Lead Conversion

See how a restaurant chain integrated WhatsApp messaging with their CRM to turn casual enquiries into loyal customers with 80% conversion rates.

By Appetenza Team • March 10, 2026
Read More
Get Started

Start Your Free CRM Trial Today

No credit card. No complicated setup. Our team will have you running in 24 hours.

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Why choose Appetenza CRM?
Appetenza Technologies Pvt. Ltd. India
Mon–Sat, 9:00 AM – 7:00 PM IST
What happens next?
  1. Our team calls you within 2 hours
  2. We understand your business needs
  3. We set up your CRM (free for Free plan, guided for paid)
  4. You start closing more deals